Sedona, Arizona is one of the most unique places in the world, with spectacular red rock cliffs, incredible year-round weather, a lively art scene, cultural events, history, and thousands of miles of hiking, biking, and Jeep trails. The town was founded in 1902 and is named after Sedona Miller Schnebly, the first postmaster's wife. But that is just the beginning of the story. Rugged pioneer life, hardships, dreams, and a little moonshine all combine to give color to Sedona’s rocks and the people of its past and present.

Sedona attracts nearly 4 million visitors yearly—more than many national parks. Although there are only about 15,000 residents, we offer amenities that can usually only be found in the big city—world-class resorts, many dining options, rich cultural experiences, and innumerable recreation opportunities. Even with all of that, Sedona city limits span only 5 miles, surrounded by 1.8 million acres of red rock buttes, wild canyons, lush juniper forests, and pine-covered plateaus of the Coconino National Forest.

The most common thing we hear from first-time visitors is “I wish I had more time,” but you can spend a lifetime here and never see it all. One thing everyone agrees on is this: you can’t really see Sedona from the highway—you have to get into that breathtaking backcountry!